Consumer behaviour towards amul products

Its entry into ice cream was regarded as successful due to the large market share it was able to capture within a short period of time — primarily due to the price differential and the brand name.

AMUL distributes over a million liters of milk per day, it also collects and processes various milk products, during the peak, on behalf of more than a thousand village individually owned by half a million farmer members.

consumer behaviour towards milk products pdf

The village society further appoints a Secretary a paid employee and member secretary of the Management Committee for management of the day-to-day functions.

We will do this with the help of TMA, which is an international agency. Thus, in the marketing strategy of Amul, distribution is strength of the brand.

Project report on consumer satisfaction towards amul

Today, around cooperative dairy Unions formed by 1,25, dairy cooperative societies having a total membership of around 13 million farmers on the same pattern, who are processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh or a Nandini in Karnataka. Shri Morarji Desai 5. It is now becoming an example of customer service on social media. The marketing and distribution system for the milk was controlled by private traders and middlemen. It shows that there is only need to give advertisement only to rememorize customers. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. In a country like India, milk is considered an important part of your diet. Sample size : respondents Age ranging between 8 yrs to 65 yrs 4. Amul milk is known to be fresh and nutritious. The starting point for understanding consumer behaviour is the stimulus-response model. During the last year, 3. Amul chocolates, which made a determined entry in the market in the nineties and stayed put till a couple of years ago, is barely seen on shop shelves nowadays. Sample Unit : People who buy chocolates available in retail outlets, superstores etc Convenience sampling 3. Business houses create profit in order to distribute it to the shareholders.

Coop not only reflects the cooperative values which shape our own organization democratically dynamic, it will also give us a vital business advantage as we seek to develop the Amul brand throughout the world.

The table below deals in knowing whether the company provides any financial support for promotion to Amul chocolate outlets.

A study on customer satisfaction towards amul products

Retailers list a credible Replacement policy as a factor very high on their wish list. It brought in too many variants, too quickly. A consumer can buy milk any times of the day, through various outlets, in quantities they require. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. In India milk happens to be majorly bought by the women in the family. Therefore for the completion of this project I have used the following two methods of collecting data which are as follows :- a Primary research :- Questionnaire is used while performing the project study and is attached in the appendix part of the project. Amul chocolates, which made a determined entry in the market in the nineties and stayed put till a couple of years ago, is barely seen on shop shelves nowadays. A shopkeeper in south Delhi has not been able to get supplies for quite some time. AMUL must make use of the hoardings and print ads to communicate this.

From mids Amul has entered areas not related directly to its core business. However, following feedback from distributors and retailers, Amul had decided to come out with tub packings. As milk is perishable, farmers were compelled to sell it for whatever they were offered.

a study on customer satisfaction towards amul ice cream

It is the apex organization of the Dairy Cooperatives of Gujarat. To know the Market share and problems faced by retailers is very important for every organization for their promotion, expansion and development.

Questionnaire on amul products pdf

Sampling Technique : Non probability sampling 2. The actual meaning of this symbol is co-ordination of four hands of different people by whom this union is at the top position in Asia. The brand name "Amul," from the Sanskrit "Amoolya" meaning Precious was suggested by a quality control expert in Anand, formed in , is a dairy cooperative in India. In case of Amul chocolates, there was a dire need of brand building measures through effective advertisement ,which would surely increase chocolate sales for Amul. Like any FMCG company, Amul concentrates on breaking the bulk it has an efficient supply chain with distributors and retailers all throughout the country. GCMMF , which today is jointly owned by some 2. Shri Tribhuvandas K. Methodology As far as methodology is concerned, methodology can be decided on the basis of any number of methods and ways of collecting, grouping and arranging the required data or information from different resources related to the subsequent topic in order to represent data in a significant manner. This year he hoped to touch 1, tonnes. To penetrate into the inner recesses of her memory, communication must first ensure exposure, grab her attention evoke her comprehension, grab her acceptance and then extract retention competing with thousands of other units of communication trying to do the same. Earlier the company had launched three chocolates brands called Fundoo, Bindaas and Almond Bar. Why must Amul feel compelled to do so?
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AMULAYA AMUL: Consumer Behaviour and Buying Decisions