American express a look into social
THey also make it easy to click through to your social network of choice by having them obvious and linked in the YouTube home page. Mike is an expert in both credit cards and social media, and he runs a successful social platform all about credit cards.
The community interests and feedback defined our strategy," says Berland. AmEx first launched Sync with Foursquare in June The Art: Campaigns Built on Conversations Marino and Grishman are wholly cognizant of the role that social conversations played in their brand rejuvenation.
For example you can Tweet your way to savings : Sync your eligible American Express Card with Twitter Tweet the special offer hashtags to load exclusive Cardmember offers directly to your Card Save with an automatic statement credit when you make a qualified purchase in store or online with your synced Card You can read more about it here.
Being slow to adapt to change is not necessarily a bad thing but if business conservatism is standing in the way of innovation and company growth then it is not a positive but often a hindrance. All they needed to do was change how customers felt about the brand. Here is how American Express are embracing social.
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Social net sentiments hovered at 19 percent, versus a market average of 3 percent. In the process, they learned some key lessons about the art, science, and kind of alchemy that helped to redefine this storied brand in the eyes of its B2B customers. And 50 percent of their site landings were driven by social engagement. But in a larger sense, it demonstrated how powerful the ideas they were hearing, and working passionately to solve for their customers, fit their stated strategic imperative: we are in a moment of great change. Why is this important? American Express first made its appearance on Twitter with the AskAmex handle, focused on servicing Cardmember and merchant questions and needs. All they needed to do was change how customers felt about the brand. And they want this feeling of fun and connection to inform the way you work, too. Short ads lampooning the frequency of meetings and useless jargon. Not only are they leading the banking industry, but one could also make the argument that there are few companies outside of Silicon Valley who have adapted and embraced social media as heavily as American Express. So how does a traditionally conservative industry sector such as financial services participate, integrate and optimize on a social web. Foursquare American Express are using the location based technologies of the social game Foursquare to provide incentives for merchants and customers to use the American Express card to obtain savings when they visit participating merchants and use their AMEX credit card. Couponless Deals Galore American Express is the master of the couponless deal in the social media space. My father said this was the perfect example of a pessimist! Rallying Small Businesses AmEx's social media strategy accommodates the needs of both consumers and merchants.
A Corporate Culture Transformation Social media has a way of changing corporations — shaking them up, making them cautious or loosening their buttons.
Uses of jargon in their own offices prompted contributions to jars.
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My father said this was the perfect example of a pessimist! The result? With AmEx Sync, cardholders can enjoy exclusive merchant deals by syncing their cards with their Facebook, Twitter and Foursquare. Partnering with the likes of Whole Foods, McDonald's and Best Buy, AmEx announced that after linking an AmEx card to their Twitter accounts, cardholders can tweet strategic hashtags to load deals onto their cards. AmEx first launched Sync with Foursquare in June Because social media needs to serve a purpose. In the process, they learned some key lessons about the art, science, and kind of alchemy that helped to redefine this storied brand in the eyes of its B2B customers. By actively participating on Foursquare AMEX have built a sizeable network of over 65, followers that leverages their brand. If any science came into play, it was social science.
To put it simply: this bold and risky redefine worked. Couponless Deals Galore American Express is the master of the couponless deal in the social media space.
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AmEx first launched Sync with Foursquare in June What social networks work for you with your customers and prospects? Every company is different — some embrace it, some battle it. In hearing out the challenges of people, their objective was simple: truth and utility content. In July, it added Facebook in on the fun, launching its " Link, Like, Love " app — after linking an AmEx card, a user can then access deals based on brands that he or she "likes" on Facebook. It uses the Foursquare mobile app to power this marketing campaign. Here is how American Express are embracing social. The community interests and feedback defined our strategy," says Berland.
He was a man who was very slow to adapt to change, which was common for his generation.
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