The name Raider was changed to Twix seemingly to try to promote interest and refresh sales. This worldwide re-branding of an old bar of the company took place between the years andwhere it was not always welcomed with open arms. It all changed the moment I saw your commercial.
Give me my story arc, my characters I care about, my… my… love for Twix. Turn this narrative in to a monthly release, like a comic book.
Sure it makes sense in a brand management story telling aspect, but wheres the back end? The classic Twix has a flat bottom and a ridged top-side, with chocolate coating the cookies and often caramel, peanut butter ,and other confections inside that are surrounding the bread-like interior of the candy bar.
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